NEXT STEPS CAMPAIGN

The NYC Department of Education launched the Free College and Career Advising Campaign to ensure that high school students and families had equitable access to postsecondary planning resources. With services like text reminders, one-on-one live counseling, and school-based advising, the program empowers students to explore, prepare, apply, and transition successfully after graduation.

Person holding a College & Career poster
Take Your Next Step Website banner
Orange wall with red Next Step poster
Chinese poster design translation
Hand holding phone with social media ad
French translation of a College Advising campaign
Spanish translation of college awareness campaign
Chinese poster at retail window
Free College and Career column print ad

  • Multi-lingual Poster Campaign

    • Cantonese

    • French

    • Spanish

    • Russian

  • Banner Ads

  • LinkNYC Digital Posters

  • Multi-size Print Ads

  • Retail Window Posters

  • Street Posters

  • Social Media Ads

Challenge

How do you reach 1.1 million students and families—in multiple languages—across a city as diverse as New York?
The campaign needed:

  • Accessible, multilingual materials (English, Spanish, Cantonese, French).

  • Designs adaptable for digital, print, outdoor, and retail placements.

  • A unified campaign look that was engaging and clear for students and families.

Our Approach

7ONE8 Design created a citywide multimedia campaign that combined clarity, accessibility, and visual impact. Our team designed bilingual and multilingual collateral tailored for different platforms, ensuring the message was both culturally responsive and visually consistent.

Solutions Delivered

We designed a full suite of campaign materials, including:

  • Posters: English, Spanish, Cantonese, French versions

  • Print Ads: Full, half and 1/4 -column Ads for newspapers and publications

  • Digital Campaigns: Website banners and social media ads

  • Street-Level Media: Retail window print posters and street LinkNYC digital posters

Results

  • Reached NYC’s 1.1 million public school students and their families.

  • Delivered a consistent and accessible campaign across multiple languages and platforms.

  • Increased student and family awareness of free advising services, including live 1:1 sessions and text reminders.

  • Helped students connect with counselors, financial aid resources, and postsecondary planning tools.

Impact

The Free College and Career Advising campaign empowered New York City’s students—across languages, boroughs, and communities—to take control of their future and access the resources they need to thrive.

Next

What’s Your Pathway?