POSTAL PETALS WEBSITE REDESIGN
Postal Petals® bridges the worlds of floral design and mental health by delivering curated DIY Bloom Boxes as a tool for self-care and emotional well-being. Their innovative approach goes beyond flowers—fostering wellness, building community, and inspiring corporate and personal gifting experiences.
UX Design
Information Architecture
SEO Keyword Strategy
Weekly Newsletter Development
Ecommerce Promotions
Web Content Creation
CMS: Shopify
Challenge
Postal Petals® needed a digital platform that made it clear they weren’t just selling flowers but providing a therapeutic experience. Visitors needed to understand the value of receiving DIY Bloom Boxes as a self-care ritual, while also being encouraged to join online workshops and connect with the brand’s larger mission of mental health and wellness.
Solutions Delivered
7ONE8 led an international group of web programmers, designers and writers in the redesign of the Postal Petals® website with a focus on clarity, usability, and storytelling. We crafted a user experience that guided visitors seamlessly from discovery to purchase, highlighting the DIY Bloom Box journey as a unique wellness experience.
An SEO-driven keyword strategy ensured visibility to audiences searching for floral subscriptions, mental health resources, and self-care solutions. Alongside this, we supported the brand with ongoing weekly newsletters, e-commerce promotions, and content creation to nurture engagement and drive sales.
Impact
The redesign transformed Postal Petals® into not just as a floral subscription brand but as a lifestyle and mental health advocate. Optimized for search and built on intentional design, the new site elevated user engagement, expanded reach, and deepened the brand’s impact across consumer and corporate markets.