NYC PUBLIC SCHOOL MARKETING & BRANDING
NYC Public Schools is the largest public school district in the United States. With a mission to provide every student with a high-quality education that prepares them for college, careers, and active community involvement, NYC Public Schools requires strong, clear, and inclusive communication across all platforms to reach its diverse audience of students, families, and educators.
Social Media Graphics
Digital & Print Ad Design
School Onesheets + Postcards
Logo Development for Schools, Programs & Departments
The Challenge
With so many schools, programs, and departments under one umbrella, creating cohesive and impactful branding is a constant challenge. The NYC Public School Branding and Marketing Department needed support in creating the compelling visuals that could unify communication while being adaptable to a wide range of campaigns—both digital and print—serving audiences in multiple languages and communities.
Solutions Delivered
7ONE8 partnered with NYC Public Schools to provide ongoing branding and marketing support. Our team developed logos for schools, programs, and departments that captured their unique identities while aligning with the larger NYCPS brand. We also designed engaging social media graphics, digital and print advertisements, and street posters to amplify messaging and connect with students and families citywide.
By combining strong visual identity with accessible design, we helped NYC Public Schools enhance communication strategies across channels—ensuring campaigns were both informative and impactful.
Impact
The work supported NYC Public Schools in reaching over a million students and families with clearer, more consistent branding. Our support in amplifying their brand standards made key information more accessible and faster. Strengthening recognition of different programs, and unified messaging across one of the most diverse and complex school systems in the country.