INDI CANNABIS BRAND IDENTITY
INDI Cannabis is a New York City–based micro-license brand built on purpose, equity, and craft. With a passion for uplifting communities historically impacted by injustice, INDI champions natural farming and community building while delivering exceptional cannabis experiences. Their mission goes beyond product—it’s about cultivating legacy, excellence, and access for New York cannabis consumers.
Logo Series
Packaging Design
Sales Sheet
Website Design
Social Media Toolkit
Brand Book
Event Marketing Collateral
(Retractable Banner + Table Design)Compliance Integration
(OCM Packaging, Marketing, and Web Standards)
The Challenge
As a newly licensed brand in the emerging New York cannabis market, INDI needed a complete identity system that reflected its values of purpose, craft, and community empowerment. The challenge was to design a brand that resonates with consumers while also meeting strict OCM (Office of Cannabis Management) compliance standards across packaging, marketing, and web.
The Solution
7ONE8 DESIGN partnered with INDI to develop a comprehensive brand identity system rooted in cultural authenticity and consumer trust. From visual storytelling to compliance, we ensured every element positioned INDI as both a credible and creative leader in New York’s cannabis industry.
Deliverables included:
Logo Series – versatile, scalable logos to work across packaging and digital applications
Packaging Design – compliant with NY OCM regulations while showcasing INDI’s craft aesthetic
Sales Sheet – professional materials to support retail and wholesale partners
Website Design – responsive, consumer-facing platform optimized for compliance and engagement
Social Media Toolkit – templates and assets for consistent digital storytelling
Brand Book – typography, color palettes, voice, and usage guidelines
Event Marketing Collateral – retractable banners, table design, and retail event assets
Compliance Integration – OCM packaging, marketing, and web standards embedded into every asset
The Results
The new identity positions INDI Cannabis as a purpose-driven craft cannabis brand ready to launch into the competitive New York market with clarity and credibility. With a compliance-ready foundation, INDI can focus on what matters most: uplifting communities, building legacy, and delivering exceptional cannabis experiences.