NEWBURGH WANTS A PARK CAMPAIGN
The Newburgh Wants a Park campaign is a community-led initiative dedicated to preserving Crystal Lake, a 109-acre green space located in the City of Newburgh. Protecting Crystal Lake would bring much-needed equity to the surrounding neighborhood, which is 71% BIPOC and is the city’s only ward without significant parkland or recreational opportunities.
Logos + Name Development
Branded Merchandise
Flyers, Posters & Stickers
Event Yard Signs & Flag Banners
Social Media Strategy
Website Design
HTML Email Development
Content Development
Celebrate Crystal Lake
Through a series of free events and community activities, residents are invited to connect with Crystal Lake via hiking, gardening, kayaking, fishing, environmental stewardship, art and wellness workshops, shared community meals, and family-friendly activities. These moments foster appreciation for the lake and galvanize support for its permanent protection.
7ONE8 DESIGN’s Contribution
7ONE8 DESIGN developed a comprehensive communications strategy that unified the campaign’s visual identity, events, and messaging to drive awareness, engagement, and participation. Deliverables included:
Content Development – A holistic plan connecting visual identity, events, and messaging to drive awareness and participation
Logo design – A unifying visual identity for the campaign
Bandanas & Fans – Fun, wearable merchandise to boost visibility
Flyers, Posters & Stickers – Engaging materials for community outreach
Event Yard Signs & Flag Banners – On-site visibility to guide and excite attendees
Social Media, Website & HTML Emails – Digital platforms to share updates, events, and calls to action
Impact
Through strategic design and community-centered messaging, 7ONE8 DESIGN helped Newburgh Wants a Park:
Increase visibility and engagement for Crystal Lake events
Strengthen community identity and pride around the lake
Position the campaign to advocate effectively for park designation
Foster a culture of stewardship, participation, and shared ownership
By combining thoughtful design with strategic communications, 7ONE8 DESIGN enabled the community to celebrate Crystal Lake while building momentum for its permanent protection.