SAVE FOR COLLEGE CAMPAIGN
The Save for College Program helps NYC families, schools, and communities invest in children’s futures by building financial assets early with a 529 Savings account. 7ONE8 DESIGN created a brand awareness campaign to engage students, families, and school staff.
Logo & Slogan Design
Branded Merchandise
Family Engagement Tools
Educational Resources
Digital Platform
Character + Storyline Development
Challenge
The Save for College Program needed a strong identity that would resonate across multiple audiences: young children, their caregivers, and the educators who support them. The brand had to inspire excitement in children while also instilling trust and clarity for parents and staff. The challenge was to create a campaign that combined playfulness with purpose while remaining inclusive and accessible citywide.
Solutions Delivered
7ONE8 DESIGN crafted a holistic brand campaign designed to spark awareness, build trust, and foster engagement. We blended creative storytelling with practical tools that schools and families could use in everyday interactions.
Deliverables included:
Character & Story Development – Creation of program mascot, Save-a-saurus the stuffy and a cast of character friends to connect with children in relatable, memorable ways.
Logo & Slogan(s) Design – A unifying visual identity for the program.
Branded Merchandise – Water bottles, sweaters, and shirts for kids and staff to build visibility and belonging.
Family Engagement Tools – Stickers, coloring books, and sticker paper to create fun, hands-on learning moments for children.
Educational Resources – Curriculum development and Canva presentations to support counselors and staff.
Digital Platform – A user-friendly website serving as the central hub for resources, guidance, and program updates.
Impact
The Save for College Brand Awareness Campaign helped solidify the program’s presence across NYC, creating a consistent and engaging identity for schools and families. With the support of 7ONE8 DESIGN, the DOE was able to:
Strengthen recognition and trust in the program across all boroughs.
Equip schools and staff with tools that made implementation easier.
Engage families and children in playful, creative ways that reinforced the importance of saving for the future.
Encourage a collective sense of responsibility — families, schools, and communities working together to prepare every child for success.
Through thoughtful branding and accessible design, 7ONE8 DESIGN supported the Save for College Program in building a culture of early planning, saving, and shared investment in children’s futures.